Blog post

How to Care for Baby’s Delicate Skin

September 9, 2019

This post may contain affiliate links. For more information, see my disclosure policy here

This post has been sponsored by Aveeno® Baby. All thoughts and opinions are my own.


Caring for a baby can be scary. As parents, we worry about sleeping habits, food intake, even bowel movements. Yup, you read that right. Parents talk about, and worry about, poop way more than we EVER thought possible. Are they pooping too much? Not enough? Why does it look like that? Why does it smell like that? “Poop” is now your most used four-letter word.

Welcome to parenthood! But amongst the “whys” and “whens,” there’s also the important question of “what.” What can I do to protect my baby’s delicate skin, especially below the diaper?

That’s where Aveeno® Baby comes in! Did you know that a baby’s skin is three to five times thinner than adult skin? Not only that, but baby’s skin pH is less acidic, too, which means that it’s more likely to get infections or irritations, like diaper rash. “Smooth as a baby’s bottom” may be the truth, but that stuff is delicate!

We love Aveeno® Baby’s new Sensitive All Over Wipes! They’re gentle enough for baby’s most delicate areas, but also provide a thorough clean. Want to try them for yourself? Just head on in to your local Target (or order online) and experience the peace of mind that comes with knowing your baby’s skin is being cared for gently and naturally. (I used the 168 ct of Aveeno® Baby Sensitive All Over Wipes, which features three 56 ct. You can learn more about this product here)

Aveeno® Baby products are hypoallergenic, fragrance and alcohol free, and pH balanced for baby’s delicate skin. And now they’ve expanded beyond the soaps and lotions we all love and have started offering solutions for baby’s diapering needs, too!

Aveeno® Baby’s new Sensitive All Over Wipes are soft and durable, and easy to use with its convenient packaging! And they’re resealable, so they keep wipes nice and moist—ready for the next diaper change. Plus, they can be used on baby’s hands and face too! You can find them in the baby section of your local Target (because isn’t that where we mamas find all to good stuff? I know I do!)

Here’s what you need to know to properly care for your baby’s most delicate skin:

Change Your Baby’s Diaper Frequently

Step 1 for caring for your baby’s more sensitive areas is to change their diaper frequently. Your baby’s bottom is exposed to a lot of moisture and doesn’t get much air throughout the day. Reducing moisture on the skin through frequent diaper changes is one of the most effective ways to cut down on diaper rash.

Clean Your Baby’s Skin Thoroughly, But Gently

After the soiled diaper is removed, it’s important to make sure you properly cleanse baby’s skin. You do this by wiping gently, but thoroughly, each time with baby wipes. Because I know that my baby’s skin is so sensitive, it’s important for me to only use products that I know are gentle and safe for my girl’s delicate skin—like new Aveeno® Baby Wipes. With a 99% naturally derived formula, enriched with oats and aloe, they gently cleanse baby’s skin while leaving it feeling moisturized. (Most other wipes just cleanse.)

Aveeno® Baby is also a dermatologist and pediatric recommended brand, so I know I can trust them with my baby’s delicate skin!

Let Baby’s Bottom Air Dry

Give your baby’s bum some air time! Exposing skin to air is a natural and gentle way to let it dry and the drier the skin, the less likely to develop irritation.

Loosen Up On the Diapers

While it may be tempting to make sure those diapers are extra snug to avoid blow-outs, diapers that are too tight restrict air flow and can lead to chafing. To prevent the diaper from being too tight or too loose, make sure you can slide two fingers in the top front of the diaper.

Caring for baby’s delicate skin seem like a daunting task but with a little bit of know-how and the right products, keeping your baby’s bum soft and healthy isn’t that hard at all!

What are your tips for caring for baby’s skin?

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